The narrative approach to design runs through the interiors, graphics and special features. Occasionally, a 'novella' is created for a client. The key to this is a strong concept, or story line, which grounds the entire project. The lookbook commissioned for The Imperial Durbar illustrates how this process works. This methodology creates a fiction that drives reality
When you approach design as a story teller, you add resonance and a sense of discovery. Holistic design offers a rich engagement by tying together various design disciplines to ensure cohesion. This extends beyond the interiors reinforcing the logo; it includes printed matter, furniture and products.
Whether opting to create a narrative, imbuing a space with a "plot" thus turning patrons into participants, or crafting a brand from key tenets, active engagement remains critical. The experience and connection to a well-designed space not only contributes to our self-narrative, becoming something we identify with, but it is also something we share with others.
Design is emotive; it fosters connections not just between people and a place, but also between those that have been to a space before and those will follow