When you approach design as a story teller, you add resonance and a sense of discovery. Holistic design offers a rich engagement by tying together various design disciplines to ensure cohesion. This extends beyond the interiors reinforcing the logo; it includes printed matter, furniture and products.

.

Whether opting to create a narrative, imbuing a space with a "plot" thus turning patrons into participants, or crafting a brand from key tenets, active engagement remains critical. The experience and connection to a well-designed space not only contributes to our self-narrative, becoming something we identify with, but it is also something we share with others.

Design is emotive; it fosters connections not just between people and a place, but also between those that have been to a space before and those will follow

­