When you approach design as a story teller, you add resonance and sense of discovery for the participants in the space. For those entering the space, holistic design offers a richer engagement. To be fully absorbed in the narrative, we need cohesion. This extends beyond the interiors reinforcing the logo; it includes printed matter, furniture and products.

And some more text that talks about holistic projects but also collaboration with others/ working with various design diciplines.