LONDON, UK ADVENTURE TRAVEL SERVICE
HEATHCOTE & COMPANY: Logo & Web Design
Adventure travel with an edge
Carving a space between catered luxury and adventure, Heathcoat & Company offers and engaging experience for the active traveler. During the day, participants train with top-level athletes, including former Olympians, while at night they relax in idyllic settings and dine on top notch fare. The identity needed to attract consumers looking for an upmarket adventure holiday, projecting modern sophistication.
The clients requested that the website be easy to grown and maintain without any programming knowledge in-house. This resulted in a simple layout that relies heavily on photography supplied by venues. For general information pages, black and white images of man and nature are blended, while the color photography illustrating travel packages commands attention against the black back drop. For the logo, a modern font with crisp angles communicates the active ethos of the company.
NEW ORLEANS, LOUISIANA, USA WINE & SPIRITS RETAILER
BRADY'S WINE WAREHOUSE: Interiors, Graphic & Furniture Design
A fun and irreverent take on wine retail
Turning the wine retail experience on its head, Brady’s bridges the gap between retailers who can seem pretentious and the vast warehouses’ lacking in atmosphere and customer service. Instead, the venture embraces the benefits of a knowledgeable staff and personalized experience found in boutique retail environments with that of the selection available at larger retailers.
The interior and supporting graphic design clearly communicated Brady’s invigorated approach. With ambitious growth plans, the company’s namesake, Patrick Brady, desired a scheme that could easily be adapted to new sites while remaining decidedly different from the competitors. Educational yet irreverent, the interior proves one does not have to be stuffy to be smart - in fact, the experience of buying wine can be almost as fun as that of drinking it. This is clearly communicated in the large custom wall mural created for the store featured on WGNO ABC.
BATON ROUGE, LOUISIANA, USA HEALTHY MEALS TO GO
FRESH KITCHEN: Packaging & Web Design + Styling
Communicating fresh, healthy food to-go
Fresh Kitchen offers a wide range of healthy, balanced meals for those on the go. While inspiration for the dishes spans the globe, the ingredients are largely local and the commissary kitchen only a few miles away.
The focus of the packaging and web design remains on the food. Photography for their website and first round of print ads is styled to showcase meals in cookware and serving dishes, positioning Fresh Kitchen closer to the home cooked meal than the industrial kitchen. Furthermore, additional shots expanded on this concept by using various place settings to link Fresh Kitchen to a multitude of homes interiors and occasions.
The packaging design relies on simple adhesive bands that both seal the containers and allow customers to view their meal. Additionally, a series of simple icons communicate the health benefits of each meal on both the website and packaging.
SOHO, LONDON, UK CANINE BAKERY
CIAO CHOW: Interior, Graphic, Web, Furniture & Product Design
Being human from a dog's eye
Altering the intended audience for a space from the human to the canine, forces one to examine design from a radically new perspective. In the process of creation, basic assumptions and principles are questioned; nothing can be taken for granted. Though Cioa Chow was designed for canines, it had a lasting impact on hoe to design for humans.
The starting point was a riff on a mid-century Italian café located in New York’s Little Italy; however here it is barkscotti instead of biscotti. In addition to adjusting the menu, the selection process, seating and nearly all physical and visual components are modified for canines. Custom designed and built furniture accommodated for different breed types, while high contrast graphics which incorporated the brand’s bone motif were printed on outdoor fabric provided durable bespoke upholstry. Ciao Chow Canine Bakery was a study in how one can look at human design differently by focusing on an ‘other.’ The project was featured in “Time Out London” magazine and on BBC Radio and Monocle Radio.
Canines, like most animals, are sensory creatures that rely more on their smell than sight. Obviously, a printed menu whether in words or pictures, would be ineffective. Thus, we created a bakery counter on dog eye-level with sniff holes and hinged doors. Dogs enter the bakery and head towards the counter; the treat they find most appealing is the one they press their nose or paws against, thus opening the door. As smell is a key determinant is how one perceives taste, the dogs know exactly what they will receive. Moreover, a dog’s range of vision is much wider than that of humans, so the treats are presented at 180′ which, while not in our line of sight, can be seen by most breeds at once.