Packet creates the high-touch aspect of high-tech — making cloud infrastructure more delightful to consume for the top digital businesses in the world. Clients, partners, and employees needed to experience the brand the moment they entered the office and throughout their journey in the space. The brand colors dictated our palette but it was important for us as designers to go beyond an easy and obvious link.

When selecting materials for their Manhattan office renovation, the sense of tangible authenticity guided our choices. We opted for wood floors with character, felt walls, linoleum work surfaces, and a specialty dyed-through MDF with exposed edges. In addition to tactile fabrics, patterns that reference those seen in their cloud data centers further connected the space to the physical aspects of the product and brand.